Look at these! I love these old advertising matchbooks with the printed matches. I picked these up at a flea market many moons ago.
I'm glad we're all quitting smoking these days (or trying), but I do miss the proliferation of matches and their cover art that used to be found everywhere from smoke shops to restaurants. Here are some nice examples of early to mid- twentieth century Indian matchbox covers from the flickr set of Agence Eureka.